Crunch Yeah!
It’s hard to put into words how delicious crunchies are. They are magical morsels of pure chocolatey goodness and the perfect topping to any Carvel treat. Our most loyal fans love them, constantly asking for MORE CRUNCHIES! Well, we listened and we delivered. We created an entire promotion around a core product. We created new ways to enjoy them, and gave new life to one of our tried and trues.
Crunchies PreRoll
We hinted at how our crunchies are made and and full product line-up featuring crave-able videography of our famous crunchies!
Crunchies Posters
We created four individual posters that aligned seamlessly to create a Crunchie takeover in-shoppe.
Crunchies Cereal
To drive excitement among our core fans and trial urgency for new customers, we created a limited-edition Crunchies cereal and box design. The large version was shared with influencers and super-fans, while the mini version was handed out with the purchase of our Crunchies Dasher.
Crunchies Merch
New designs were created and offered online for purchase. We also used them to suprise and delight fans who were sharing their love of Crunchies on Instagram.
Crunchies Social
We developed creative for a fully integrated media campaign supported on all social channels to targeting new and existing customers.
Churro Crunchies + Churro Ice Cream
Our Crunch Yeah! promotion was so successful, we created brand new Churro flavored Crunchies paired with Churro Ice Cream. This product launched directly following our classic Crunchies campaign and kicked off ice cream season with a mashup up that took you straight to a state fair, carnival or strolling down the boardwalk. If you could bottle up this mashup, it would taste just like summer.
The campaign launched with pre-roll and in-shoppe materials.
Churro social
We created a variety of social assets to evoke a summer vibe and highlight the crave-worthy cinnamon sugar flavor of this new product line-up.
