AWARDS: ADCP Award Best in Video, Philly ADDY Gold for Cinematography, Philly ADDY Silver Regional/National TV
SHADES OF COMFORT: PART 1
SHADES OF COMFORT: AUNT CINDY
SHADES OF COMFORT: GRANDMA
SHADES OF COMFORT: DAD
SHADES OF COMFORT: MOM
THE HOLLOWAYS A family of characters each representing a different shade of comfort and product benefit.
YellaWood 2016 Campaign
We created social content to encourage people to improve their backyards and download plans from yellawood.com.
TEASER VIDEO We launched the campaign with teaser videos.
SKETCH VIDEO: CHICKEN COOP Sketch videos were also created to tease upcoming plans. To view more sketch videos visit my Vimeo page.
BACKYARD BETTER: DAYBED Video shorts were created for 15 projects. To view all the videos visit my Vimeo page.
BACKYARD BETTER: CHICKEN COOP
BACKYARD BETTER: DINING TABLE
BACKYARD BETTER: PATIO TABLE
BACKYARD BETTER: PLANTER SHELVES
BACKYARD BETTER: CONVERTIBLE PICNIC TABLE
PHOTOGRAPHY While on set we captured hundreds of images to be used on social channels.
Chick-fil-A Peach Bowl
The 2014 Chick-fil-A Peach Bowl was one of the New Year's six games and bigger and better than ever. We decided to take a look behind the scenes and highlight all the people who make it happen.
CFA-PEACHBOWL: T-SHIRT CANNON GUY
CFA-PEACHBOWL: TICKET TAKER
Carnival Cruise Lines OOH
The cruise industry's biggest challenge is getting people who have never considered taking a cruise to try it. Once they have been on a ship they're hooked. So with these boards, we showed people that an awesome vacation is possible year-round and is closer than they thought - as close as the port.
The trucking industry has looked everywhere for improvement. More intelligence. More efficiency. More savings. Anyone who has a truck on the road will continue to focus on getting more from their transmission. Whether is manual, automated or beyond, Eaton has the choices that are leading the charge.
EATON POSTER A large format print insert.
Ethos by Tandus Centiva
Tandus Centiva is about so much more than beautiful floors. What they believe, and their passion, goes into every product. Ethos does that by keeping the air cleaner and easier to breath, and the environment healthier. They look in unexpected places for inspiration. They don't do it for the attention. They do it because it's who they are.
Director of Photography and Visual Effects: Ehsan Abbasi
TANDUS CENTIVA: ETHOS
ETHOS PRINT ADS A series of three print ad each representing a different benefit of Ethos flooring.
ETHOS BOOKLET A printed piece that was sent to the design and architect community.
We wanted the rebranding of Huggin' Molly's, a 1950's diner, to capture the vintage style while being able to live harmoniously next to the real 1950's signage in the restaurant. We are encouraging our patrons to step back into a simpler time and have a delicious burger while they're at it.
YellaWood 2015 Sizzle Reel
YellaWood Sales App
YellaWood offers an extensive product line to lumber dealers. We wanted to provide their sales team with a tool to help showcase not only the details of the products, but also information about the brand and their extensive dealer support.
YELLAWOOD SALES APP
Kids are made for play. Their clothes should be too. So we made clothes that are made to be played in. With splash-proof legs, waterproof pockets, taped cuffs, reinforced knees and triple-stitched seams. Because kids don't care about their clothes. They care about playing in them.
PRODUCT INNOVATIONS: Kids are made for play. Their clothes should be too.
Velcro patches allow kids to quickly change what they want to be.
Clothing tags give step-by-step instructions for outdoor activities. Example: How to make a mud pie.