Reese’s + KitKat

The only thing better than The Original Soft Serve is pairing it with two iconic treats. This campaign launched when the two candy bars were in their peek season: Halloween.

Reese’s + KitKat in-shoppe Poster

For those who couldn’t choose, we created the ultimate mashup treat featuring both.

 
 

Reese’s + KitKat Social

We encouraged guests to choose #TeamReeses or #TeamKitKat and share there allegiance on social.


KitKat Duos

The Reese’s + KitKat campaign was so successful, we followed it with KitKat Duo treats. The campaign included in-shoppe materials and social assets.

 
 

Hocus Pocus Sanderson Sisters Shakes

We had the opportunity to partner with Freeform for their 31 Nights of Halloween to promote the cult classic movie Hocus Pocus. We created three individual shakes each representing a different sister. It was a fully integrated campaign supported with pre-roll, paid media and in-shoppe materials.