PRODUCT INNOVATIONS: Kids are made for play. Their clothes should be too.
 Velcro patches allow kids to quickly change what they want to be. 
 Clothing tags give step-by-step instructions for outdoor activities. Example: How to make a mud pie.
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 Photographer (right image): Mr. Din at  http://www.flickr.com/photos/fabulist
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 IN-STORE & MERCH: Activity dice, cards and packaging reinforce the idea of outdoor play.
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 DIGITAL: Banner Ads, Smartphone Apps, and Web incorporate local forecasts and encourage kids to get outside and play no matter the weather.
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 Smartphone application uses your local weather to suggest outdoor activities and clothing options. Simply shake the phone for a different suggestion. 
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