PRODUCT INNOVATIONS: Kids are made for play. Their clothes should be too.
 Velcro patches allow kids to quickly change what they want to be. 
 Clothing tags give step-by-step instructions for outdoor activities. Example: How to make a mud pie.
 Photographer (right image): Mr. Din at
 IN-STORE & MERCH: Activity dice, cards and packaging reinforce the idea of outdoor play.
 DIGITAL: Banner Ads, Smartphone Apps, and Web incorporate local forecasts and encourage kids to get outside and play no matter the weather.
 Smartphone application uses your local weather to suggest outdoor activities and clothing options. Simply shake the phone for a different suggestion. 
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